Privacy Policy for Sure-Fire, Inc.
Effective Date: June 23, 2025
Sure-Fire, Inc. (“Sure-Fire,” “we,” “us,” or “our”) is committed to protecting the privacy of our customers and website visitors. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with us through our website (surefireinc.com), services, or other communications.
By using our website and services, you consent to the data practices described in this policy.
1. Information We Collect
We collect various types of information, including personal information, to provide our HVAC services and improve your experience.
1.1. Personal Information You Provide Voluntarily: This includes information you actively provide to us when you:
- Request a quote or service appointment (e.g., name, address, phone number, email address).
- Sign up for newsletters, promotions, or service plans (e.g., name, email address).
- Apply for financing (which may include financial information).
- Create an account or use our client portal (e.g., user ID, password, billing information).
- Contact customer service or communicate with us (e.g., your inquiries, feedback, and any information you choose to provide).
- Participate in surveys or contests.
Categories of Personal Information Collected:
- Contact Information: Name, postal address, email address, phone number.
- Service Information: Details about your HVAC systems, service history, preferences.
- Financial Information: (if applicable for financing or payment processing) credit/debit card numbers, billing address.
- Account Information: User IDs, passwords.
- Demographic Information: Zip code (used for service area determination and general demographic analysis).
1.2. Non-Personal Information Collected Automatically: When you visit our website, we may automatically collect certain non-personal information, such as:
- Device and Usage Information: IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and other site navigation data.
- Cookies and Tracking Technologies: We use cookies and similar technologies (e.g., web beacons) to enhance your Browse experience, analyze website usage, personalize content, and remember your preferences. You can manage your cookie preferences through your browser settings.
2. How We Use Your Information
We use the collected information for various purposes, including:
- Providing Services: To schedule appointments, provide quotes, perform HVAC services, process payments, and fulfill our contractual obligations.
- Communication: To respond to your inquiries, send service reminders, provide updates on your appointments, and send promotional materials or newsletters (if you have opted in).
- Improving Our Services: To analyze website usage, understand customer needs, and improve our website, products, and services.
- Personalization: To tailor our recommendations and content to your interests.
- Account Management: To create and maintain your accounts, manage billing, and provide access to our client portal.
- Marketing and Promotions: To send you information about new products, services, and special offers that may be of interest to you (you can opt-out at any time).
- Security and Fraud Prevention: To protect our website, systems, and customers from unauthorized access, misuse, or fraud.
- Legal Compliance: To comply with applicable laws, regulations, legal processes, or governmental requests.
3. How We Share Your Information
Sure-Fire, Inc. does not sell, rent, trade, or give away individual, personally identifiable information to third parties for their direct marketing purposes without your explicit consent. We may share your information in the following circumstances:
- Service Providers: We may share information with trusted third-party contractors and service providers who perform functions on our behalf, such as payment processing, website hosting, marketing assistance, data analysis, and customer support. These parties are contractually obligated to maintain the confidentiality of your information and are prohibited from using it for any unauthorized purpose.
- Business Transfers: In the event of a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred to the acquiring entity or successor. You will be notified in advance if such a transfer occurs, and you may be given the choice to have your data deleted or withheld from the new owner.
- Legal Requirements: We may disclose your information if required to do so by law, in response to a subpoena, court order, or other legal process, or to protect the rights, property, or safety of Sure-Fire, Inc., our customers, or others.
- With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
4. Data Security
We implement reasonable physical, electronic, and managerial procedures to safeguard and secure the information we collect online and offline to prevent unauthorized access, disclosure, alteration, or destruction. We use commercially acceptable means to protect your personal information, including secure servers and encryption (such as SSL protocol) for sensitive data like credit card numbers.
However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., for tax, accounting, or other legal requirements). When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.
6. Your Privacy Rights
Depending on your location and applicable laws, you may have certain rights regarding your personal information, including:
- Right to Access: You have the right to request a copy of the personal information we hold about you.
- Right to Correction/Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Right to Deletion/Erasure: You have the right to request the deletion of your personal information, subject to certain legal obligations or exceptions.
- Right to Object: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
- Right to Withdraw Consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time.
- Right to Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.
To exercise any of these rights or for any privacy-related inquiries, please contact us using the contact information provided below.
7. Children’s Privacy
Our website and services are intended for use by adults. We do not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it promptly from our records. If you believe we may have collected information from a child under 13, please contact us.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational or regulatory reasons. Any changes will be posted on this page, and the “Effective Date” at the top will be revised accordingly. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
9. Contact Us
If you have any questions, concerns, or comments about this Privacy Policy or our privacy practices, please contact us at:
Sure-Fire, Inc. 617 Washington Street Horicon, WI 53032 (920) 485-4883 info@surefireinc.com
Thank you for entrusting Sure-Fire, Inc. with your personal information. Your privacy is important to us, and we are committed to protecting it.
